Itamar Gilad is author of Evidence-Guided, which outlines a new product development meta framework called GIST. Itamar is also a speaker and a coach, previously working at Microsoft and Google. During his time at the latter, he came up with the idea for the tabbed inbox, which is now a core feature of the email product.

In today's episode:

• The risk of opinion-based development (Google +)

• A run through of Itamar's new GIST Evidence-Guided framework

• How to become evidence-guided in your company

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Itamar's contact and company info:

• LinkedIn: https://www.linkedin.com/in/itamargilad/

• Twitter: https://twitter.com/ItamarGilad

• Website: https://itamargilad.com/

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

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In this episode, we cover:

(00:00 ) Preview

(00:45 ) Introduction

(02:40 ) The story of Google+ and why it failed

(05:23 ) The story of Gmail tabbed inboxes and why it succeeded

(08:40 ) Tabbed Inbox timeline

(09:58 ) GIST introduction

(11:44 ) How long it took to create GIST

(12:59 ) Difference between data- and evidence-guided

(14:11 ) Goals in GIST

(17:10 ) The challenge of the right Northstar metric  

(19:30 ) Why Meta/Facebook's Northstar is not ideal

(21:16 ) Ideas in GIST 

(23:10 ) Collaboration in ideas 

(25:00 ) ICE for prioritization/evaluation 

(27:25 ) Impact in ICE explored

(29:30 ) How to calculate confidence in ICE

(33:36 ) The right level of confidence 

(35:35 ) Tabbed inbox research and analysis

(40:32 ) Example steps/AFTER framework 

(43:12 ) PMs stuck in execution/feature factories  

(47:32 ) Empowering others in Product Discovery

(51:02 ) Tracking Tasks to Goals 

(52:52 ) How to integrate GIST into your business 

(57:44 ) Outro

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